Bring Calfrac into the modern age with a new and improved website. Complete overhaul of visuals as well as content to ensure it is accurate, up to date, and reflects the vision of Calfrac’s future.

1. Working 6 months in advance of the project, I gathered quotes, specs, all information from website developers and presented to c-suite and Board of Directors to include in 2024 budget.

2. January 2024, with approval, I began work on wire framing and overhaul of existing website, as well as contacting and beginning collaboration with every department at Calfrac’s to rework their respective pages.

3. Once wireframing was set and teams were working on what they wanted their pages to include, I began working on other pages in the site to start to get a feel for overall design and aesthetics.

4. Working with website developers and internal stakeholders, we began to rebuild. I wrote all website copy and built entire page designs in Adobe Illustrator, which the developers mirrored in Wordpress.

5. Through multiple iterations of feedback from each department, and then C-Suite and Board of Directors, we launched the website redesign in June 2024, 6 months after project start.

A much more accurate look at who Calfrac is, with better perception for future customers, existing customers, and investors. As well as an overhaul of existing SEO, improved metrics with comprehensive reporting each month to improve Calfrac’s performance online.